This week on 1 to 100, Usman Hanif sits down with Varun Anand, Co-founder and Head of Operations at Clay. Clay is an innovative go-to-market platform that uses AI to help businesses find their target audience, enrich lead data, and automate personalized outreach. They also explore how Clay has revolutionized data aggregation, discover technical challenges and strategies for exponential growth, supported unexpected communities and "claygencies" and share the company’s future vision and hiring preferences. 🔥 Apply to join over 400 Founders and Execs in the Turpentine Network: https://hmplogxqz0y.typeform.com/to/JCkphVqj -- SPONSOR: WORKOS 🛠️ Building a B2B SaaS app? WorkOS has got you covered with easy-to-integrate APIs for SAML, SCIM, and more. Join top startups like Perplexity, Vercel, Jasper & Webflow in powering your app with WorkOS. Enjoy a free tier for up to 1M users! Start now at https://bit.ly/WorkOS-Turpentine-Network -- RECOMMENDED PODCAST: 🎙️ This Won't Last Eavesdrop on Keith Rabois, Kevin Ryan, Logan Bartlett, and Zach Weinberg's monthly backchannel. They unpack their hottest takes on the future of tech, business, venture, investing, and politics. Apple Podcasts: https://podcasts.apple.com/us/podcast/id1765665937 Spotify: https://open.spotify.com/show/2HwSNeVLL1MXy0RjFPyOSz YouTube: https://www.youtube.com/@ThisWontLastpodcast -- LINKS: Clay: https://www.clay.com/ Hiring: https://www.clay.com/careers Why You Should Join newsletter: https://whyyoushouldjoin.substack.com/ -- X : @vxanand (Varun) @clayrunhq (Clay) @usygoosy (Usman) @why2join (Why You Should Join) @turpentinemedia (Turpentine) TIMESTAMPS: (00:00) Intro (01:23) Introducing Clay (02:03) How Clay helps businesses grow (04:41) Why Clay is a 10x better solution? (08:09) Getting creative on the platform (10:07) Claygent and Waterfall enrichment (11:14) Technical challenges and innovations (12:29) Power of Claygent and other AI tools (14:26) Building a community and ecosystem around Clay (20:17) From agencies to big-name customers (22:28) Navigating early hustles and content creation (25:29) Innovative use of tools and customer feedback (27:34) Sponsor: WorkOS (28:42) Founding story and team dynamics (31:01) Unique hiring practices and team culture (34:40) Future prospects and AI in sales prospecting (39:37) Future of Clay (41:30) Wrap