Today, we'll unravel the secrets behind Customer Lifetime Value (CLV), the unsung hero of business growth. We'll delve into why CLV should be your North Star metric, far surpassing short-term gains. We'll explore innovative strategies to engineer long-lasting customer loyalty, from implementing pre-boarding experiences to reducing churn. We'll then discuss the secret weapon: subscriptions, and how they're revolutionizing industries beyond software. Finally, we'll draw inspiration from real-world examples of companies that have mastered the art of CLV, providing you with a blueprint to build a thriving, customer-centric business. -- The 10 Minute MBA, is a no-fluff daily podcast that teaches you practical business lessons you can use to grow your business immediately. Success Story Podcast (successstorypodcast.com) YouTube (https://youtube.com/c/scottdclary) Newsletter (https://newsletter.scottdclary.com) Twitter: https://twitter.com/scottdclary Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy