This week’s episode is about meeting India’s breakfast king who created a Rs. 3,000 crore business from idli, dosa batter & much more as we welcome PC Musthafa, founder of iD Fresh Foods, to the Neon Show! Were iD Fresh PIONEERS In Selling Batter In Stores?  Why Don’t Indians TRUST Packaged Foods? Why Did Idli/Dosa Become So Popular Around The World? All these EXCITING topics and more in this WONDERFULLY GENTLE conversation. A deep dive into what makes iD Fresh a powerhouse in the Indian batter market & how PC Musthafa became the man he is today… Tune in NOW! Sponsor Shout Out Looking to build a differentiated tech startup with a 10X better solution? Prime is the high conviction, high support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies. To know more, visit https://primevp.in/!