In this episode of "12 Minutes with BERÇ" another essential skill future professionals need is highlighted. Guest of Berç Çubukciyan in this episode is Adel Baraja, CEO of Publicis Saudi. With over 22 years of global experience in advertising, marketing, brand building and strategic leadership; Adel brings expertise to the table. Previously, Adel showed as Deputy Minister of Investment Promotion at the Ministry of Investment Saudi Arabia; driving “Invest Saudi” Initiative.   In a world that rapidly evolving, leadership is no longer about holding a title. It is about inspiring others, hosting collaboration and making lasting impact. Social influence, on the other hand it is about the ability to shape perspectives and motivate actions in a positive direction. Together these skills are critical for navigating today's interconnected world and the driving meaningful change.  In this episode you will find: * What is Leadership and Social Influence? * Adapting Leadership for Generation Z * Key Leadership Skills for Vision 2030 * The Importance of Social Influence * Empowering Generations through Media and Advertising * Final Advice for Young Leaders In just 12 minutes,  in this 9th episode, Berç is hosting one of worlds leader marketing leaders’ to talk about future of skills according to #WEF . To get to know Adel Baraja:  https://www.linkedin.com/in/adelbaraja/ Are you ready to gain insights for fostering your personal and professional growth???✨ Listen now!  Don't forget to follow the podcast to be the first to listen!