In the lead-up to the 2024 presidential election, various media outlets and organizations are actively shaping their perspectives and endorsements. The Charlotte Observer and its sister publication, the News & Observer in Raleigh, have taken steps to articulate their endorsements for the upcoming North Carolina elections. These endorsements are critical as they guide voters on the candidates these prominent papers believe will serve the best interest of the community and the state at large. Adding to the dynamic environment of the election, former President Barack Obama has entered the campaign trail, bringing his considerable influence and charisma to support Vice President Harris. His participation began with a campaign event in Pittsburgh where he not only endorsed Harris but also offered critiques and humorous jabs at opposition figures. This move signifies the high stakes of the election and the major roles influential political figures play in swaying public opinion. Another significant aspect as the election nears is the engagement of media in voter education. Outlets like WYPR have developed comprehensive voter guides aiming to inform the electorate about the voting process, issues at stake, and the profiles of the contestants. The visibility of such voter guides was symbolically underscored during the 2022 midterm elections where voters at places like Galway Elementary School in Silver Spring, Maryland, were seen sporting "voting" stickers, highlighting civic participation. With just 24 days to the election, as highlighted in an MSNBC update, the political temperature continues to rise with endorsements, campaigning, and voter education efforts intensifying. Each of these components play a pivotal role in shaping the opinions and decisions of the electorate, ultimately influencing the outcomes of what promises to be a closely watched and vigorously contested election.