Why do we say, "there’s no place like home"? This iconic phrase appears in "The Wizard of Oz" to remind us of the human need for familiarity, belonging and protection. Over the past centuries, our homes have followed a Darwinian process of evolution by natural selection of efficiency. From caves to skyscrapers, they’ve protected us from wild animals, natural disasters, and the changing climate.   Current estimates put the total number of houses at around 2 billion and by 2050, we will need to house around 10 billion people, all looking for familiarity, belonging, comfort and security. So, in this latest episode of 2050 Investors, we go house hunting with Kokou Agbo-Bloua and take a deep dive into the past, present, and future of housing. How can we create sustainable homes for all, and will we adapt in time in the face of the big bad wolf of climate change? We start off this episode with a cautionary tale of "The Three Little Pigs" 🐷🐷🐷 : a sobering reminder of the need to build for tomorrow. Later we embark on a historical odyssey into the history of housing across cultures — from Egyptian sun-dried bricks to the sprawling skyscrapers of New York. And finally in this episode, Kokou sits down with Ben Richford, Co-Head of Real Estate Sector Research at Societe Generale, to gain more insight into how the housing and real estate markets can strive for a fair and sustainable future. The conversation also touches on the sector's adaptation to climate change and the predicted megatrend of urbanisation, the social aspect of the housing transition, and the economic drivers behind changes in the real estate market. About this show Welcome to the exciting world of 2050 Investors, the podcast that's your ultimate guide to conquering the ever-evolving landscapes of Finance, Sustainability, Globalization, and ESG! Join Kokou Agbo-Bloua, Societe Generale's Head of Economics, Cross-Asset & Quant Research, as he investigates the economic and market megatrends shaping both our present and the future, aligning with 2050's global sustainability objectives.  If you're looking for a swift and entertaining overview of markets-related topics and their business implications, this podcast is for you! Each episode will get you a comprehensive grasp of current affairs and the impending evolution of markets and economics as Kokou Agbo-Bloua engages analysts, educators and entrepreneurs in insightful conversations. Explore critical topics including Climate Change, ESG goals, Mobility, Globalization, Energy Transition, Health Care, Inflation, Artificial Intelligence, Smart finance, Labor Development, and more. Don't miss out on this engaging show! Subscribe now to stay informed about our latest episodes, dropping each month. If you find our content valuable, please leave a five-star review on Apple Podcasts or Spotify. Your support helps us raise awareness of the podcast and reach new audiences. Credits Presenter & Writer: Kokou Agbo-Bloua. Editors: Vincent Nickelsen, Jovaney Ashman, Linda Isker and Théodora David. Production Designer: Emmanuel Minelle, Radio K7 Creative. Executive Producer : Fanny Giniès. Sound Director: Marc Valenduc. Music: Rone. Graphic Design: Cédric Cazaly. Whilst the following podcast discusses the financial markets, it does not recommend any particular investment decision. If you are unsure of the merits of any investment decision, please seek professional advice.