Joining the pod this week is Tom Carter, who has worked in Social Media at some of Europe's top clubs. He gives Jamie and Stuart some great insights into his unusual route into the industry, as well as explaining how these clubs use localisation to appeal to their fans in different markets. Follow Stuart: https://twitter.com/stuart_levy Follow Jamie: https://twitter.com/JamietheColes Email the show: [email protected] LEAVE A VOICE MESSAGE: https://anchor.fm/21-for-21/message --- Send in a voice message: https://anchor.fm/21-for-21/message