Women and girls have been getting attention and consideration as they are seen as more vulnerable to abuse and attacks, as well as being less privileged. What this world order fails to grasp is the fact that the boy child has the same or worse challenges as girls have. Campaigns to save the girl child are prevalent and dominate the social discourse. When you save the boy child from all these, by defending and fighting for his rights, you save a whole generation. That boy, upon growing up into a responsible man, father and husband, mentors his generation in the same way, all down his lineage - hence the need to have initiatives where boys can be mentored and embraced by responsible men in communities. Plus we hear more about the Social Innovation Challenge.