Just because you build it does not mean they will come, which is why active marketing and promotion needs to be a crucial component to your podcast strategy. In this episode with podcast publicist Lauren Passell, we not only uncover her top strategies for attracting new listeners at your initial podcast launch and on an ongoing basis, but we also dissect the exact strategies used to promote the rebrand of Podfluencer Society. Tune in to hear what strategies are working (and not working) for Lauren's clients; how I stayed organized while working through a rebrand checklist of nearly 400 line items leading into my rebrand announcement; the major mistake I made when submitting to be featured by the major listening directories; the surprising marketing tactic that yielded the best immediate results (and that I almost didn't do); and so much more! Lauren Passell is the founder of Tink Media, a marketing and publicity champion for creators, with a focus on podcasters and podcast outreach. Firmly believing in audience-first publicity – whether that be a book, podcast, comedy set, or album – Tink helps authors, comedians, podcasters, thought leaders and other creators help get their stories discovered by the people who need to hear them most. A respected and acclaimed leader in the podcasting space, Lauren is the editor of Podcast the Newsletter and Podcast Marketing Magic, the co-host of the podcast discovery podcast Feed the Queue, and she writes about podcasts for the Lifehacker blog. She has spoken about podcast marketing for Radio Bootcamp, SXSW, Podcast Movement, Podfest, London Podcast Festival and more. She is a judge for Signal Awards and the International Women's Podcast Awards. CONNECT FURTHER WITH GUEST: Instagram: https://www.instagram.com/laurenpassell Twitter: https://twitter.com/laurenpassell Podcast the Newsletter: https://podcastthenewsletter.substack.com Podcast Marketing Magic: https://podcastmarketingmagic.substack.com Feed the Queue: https://pod.link/1614937833 Lifehacker: https://lifehacker.com/author/lauren-passell TINK MEDIA: Website: https://tinkmedia.co Services: https://tinkmedia.co/menu-of-services Newsletter Database: https://tinkmedia.co/newsletter-database Podcast Promo Swaps: https://tinkmedia.co/pod-swaps MENTIONED IN THIS EPISODE: Rephonic Graph: https://rephonic.com/graph Podcast Rebrand Checklist: https://podfluencerproducts.com/rebrand CONNECT FURTHER WITH ANGIE: PODCAST: https://podfluencersociety.com MORE RESOURCES: https://podfluencerbrands.com SOCIAL MEDIA: https://beacons.ai/theactualangie/socialmedia CONTACT: https://www.podfluencersociety.com/contact LINKS MENTIONED: https://beacons.ai/theactualangie/podcastlinks PRESENTING SPONSOR: This episode of Podfluencer Society is presented by Beacons, the all-in-one link in bio and creator business platform used by 2M+ creators. Get two months FREE of Link-In-Bio Pro: https://beacons.ai/signup?c=theactualangie EPISODE CREDITS: Podcast Logo: Abby Murdock Podcast Cover Photography: April Bowers Creative Intro Music: "Trap Club" by Paul Velchev DISCLAIMER: The views and opinions expressed in each episode are those of the individual contributors and do not necessarily reflect those of the podcast host and team or the owner of this Intellectual Property. This podcast is not an authority of legal advice, and listeners are encouraged to seek professional counsel with regard to their brand, business, and otherwise. We all hope you enjoy and find value in each episode.