“Everyone needs different things, but if we’re going to spend so much time going to work, at least do something where you feel that you matter and that you make a difference here.”  As we’re approaching this year’s Sifted Summit in London, we thought we’d use our final Replay episode as a throwback to our live podcast recording at the Summit two years ago.  In this episode, we’re joined by Nikki Wicks (The Body Coach), Emma Steele (Ascension) and Amali De Alwis (ex Subak), to discuss putting purpose over profit and accelerating impact.  Gone are the days in which top talent are looking to go into Banking, Consulting or Investing.  Now the best of the best are on a mission to find companies and Founders with a strong purpose, to really make a difference in the world…  Episode chapters: ➡️ What is purpose and why does it matter [03:00]  ➡️ Measuring impact [08:40]  ➡️ Accidentally building a purpose driven business [10:45]  ➡️ When you should and shouldn’t raise from VCs [16:50]  ➡️ Profit vs Purpose - defining what matters [22:00]  ➡️ Turning down million pound partnerships [24:55]  ➡️ Purpose & Talent attraction [31:20]  ➡️ Sacrificing big salaries for purpose [33:20]  ➡️ Hiring challenges [37:30]  ➡️ Purpose driven investment thesis & fundraising advice [40:00]  ⛳ Helpful links: ➡️ Watch the full recording at Sifted Summit: https://jbmc.co.uk/podcasts/live-at-sifted-summit-purpose-v-profit-with-nikki-wicks-the-body-coach-emma-steele-ascension-amali-de-alwis-subak/  ➡️ Connect with Nikki Wicks: https://www.linkedin.com/in/nikki-wicks-15065661/  ➡️ Connect with Emma Steele: https://www.linkedin.com/in/emma-steele-b7a98832/  ➡️ Connect with Amali De Alwis: https://www.linkedin.com/in/amali/  ⭐Enjoyed this episode?⭐️ Keep up to date with all our latest episodes, by hitting the subscribe button on your favourite podcast platform. And for any feedback on what you enjoy the most and ideas on what we can do to make 40 Minute Mentor even better, please leave us a review on https://ratethispodcast.com/40mm Learn more about your ad choices. Visit megaphone.fm/adchoices