In this episode, Tara Sands interviews Sheldon aka Shelly Hirsch! Shelly was the CEO of Summit Media (a subsidiary of 4Kids). He knows everything about Media Buying and the Toy industry and has tremendous insights into 4Kids. 4Kids Flashback is a behind the scenes podcast about the 4Kids era of television as told by the people who were actually there. 4Kids is the company that brought Pokémon, Yu-Gi-Oh!, One Piece and many other anime series to English speaking audiences. Our website is https://www.4kidsflashback.com/ Subscribe at https://www.patreon.com/4KidsFlashback for episodes one week early and ad-free plus bonus content! For merch go to https://4kids-flashback.printify.me/products Leave us a voice message at Speakpipe.com/4KidsFlashback Find our Autographs for Charity at https://www.ebay.com/usr/flashback4kids Watch videos at https://www.youtube.com/@4KidsFlashback. Disclaimer: The views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of any entities they represent or of this podcast and/or it's hosts. Learn more about your ad choices. Visit megaphone.fm/adchoices