Nick Shackelford (Founder: Structured Agency, Konstant Kreative, Geek Out) shares his story of being a Soccer Star to being an absolute Ecommerce LEGEND. If you don’t know Nick Shackelford, and you’re in the DTC Marketing space, you’re simply not paying attention. One of the absolute OG’s in the space, Nick has spoken at the biggest marketing events around the world, and has paved the way for millions of digital marketers around the world to navigate this strange world we’re in. During this episode he shares why getting cut from LA Galaxy II was the best thing for his career, the ONE ANGLE that helped him sell millions in Fidget Spinners, his philosophy around selling to clients, what Nick is investing in, and his biggest tips for people just starting out in the agency space. Shack was one of the top people that we wanted as a guest, so having him on the show is a big deal for us. We are so grateful for him, and we hope you enjoy this episode. FOLLOW NICK SHACKELFORD: Instagram: https://www.instagram.com/iamnickshackelford/?hl=en Twitter: https://twitter.com/iamshackelford Structured: https://www.structured.agency/ Konstant Kreative: https://konstantkreative.com/ GeekOut Events: https://geekoutevents.io/ Linktree: https://linktr.ee/nick_shackelford   TIMESTAMPS: 00:00 - Intro 03:30 - Podcast Start 04:56 - Nick’s College experience 07:34 - Why Nick’s professional soccer career getting cut short was the best thing 14:24 - How Nick found himself marketing for Pepsi 17:34 - How Nick discovered his talent in marketing 20:14 - How Kids were making millions dropshipping in the early 2010s 25:38 - How Nick made millions with fidget spinners 36:25 - Why Nick believes practicing gratitude is so important 40:49 - How Nick dealt with the Pandemic 47:47 - What Nick and Eddie are Investing in 50:37 - The secret behind the top performing portfolios in the world 53:23 - Why Bitcoin is so powerful 01:00:26 - How Bitcoin can revolutionize the electrical grid 01:08:14 - Why Nick Shackelford left Common Thread Collective 01:20:02 - Why transparency with your team is so tricky 01:27:46 - Why Eddie is in the game of acquisition 01:30:37 - Why training sales people is so hard 01:42:33 - Why all money is NOT good money 01:54:22 - Why everyone has their own idea of how it’s going at the top 02:07:49 - Nick’s Advice to anyone starting a business FOLLOW 4MEDIA: YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast