18: Everyone Is Playing The Agency Game WRONG - Tommy Patterson + Brandon Fink
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Description
Tommy Patterson & Brandon Fink (Co-Founders - WKND Agency) share stories of childhood trauma, making $15 million from KN-94 mask sales at the start of the pandemic, and how to create an agency that can’t stop growing. In this episode, Tommy & Brandon share how they got into digital marketing, how they met and decided to team up, and the strategies they’ve used to grow WKND agency into the dominating force it is today…In under 6 months. They give their best tips to make accurate and profitable market predictions, and how to find clients that are willing to grow with you.    Tommy grew up with nothing, and after getting evicted at 9 decided “I’m going to be a millionaire.” He has since started multiple 7 figure businesses, attended and spoken at conferences all around the world, and has one of the fastest-growing agencies in the eCommerce space.  Brandon lived two lives as a child, between his father’s trailer and his mom’s two-story house. After his last attempt at college he got into sales, and since then has worked alongside Tommy Patterson to grow WKND agency into a multi-million dollar business.  Together Tommy and Brandon have generated over $420M in sales for their clients and have helped hundreds of businesses grow into 7 figure powerhouses.  FOLLOW TOMMY   Instagram: https://www.instagram.com/tommypatterson Twitter: https://twitter.com/tommypatterson_ FOLLOW BRANDON Instagram: https://www.instagram.com/wkndcmo/ Twitter: https://twitter.com/WKNDCMO FOLLOW WKND DIGITAL & WKND INVESTMENTS Instagram: https://www.instagram.com/wknddigital/ Facebook: https://www.facebook.com/wknddigital WKND Digital Website: https://www.wknddigital.com/ WKND Investments Website: http://www.wkndinvestments.com TIMESTAMPS: 00:00 - Podcast Start 02:20 - You Were A Child Of The Corn? 04:40 - A Sidewalk, An Eviction, And The Start Of A Dream  10:51 - Wanna hear a crazy story? 17:32 - A mid-life crisis at 26 19:16 - Going back to school 23:26 - Not doing anything that anyone couldn’t do 24:57 - When did you start WKND 29:39 - Brandon's backstory 36:54 - What Tommy and Brandon have in common 38:03 - When Brandon met his wife 41:59 - Brandon's last attempt at school  43:52 - Getting into sales 44:51 - Brandon's on the news 51:23 - Sleeping on a coach to find a job 53:53 - Brandon starting his own brand 56:16 - Where Tommy and Brandon met 59:02 - Billboards 01:00:26 - How they got connected 01:32:00 - Don't focus on money 01:02:13 - Do you think short-term money focus is greedy? 01:05:60 - What they could create working together 01:07:20 - Where are you located 01:09:08 - Selling masks during the pandemic 01:13:31 - Starting a business in a gold rush 01:16:32 - Seeing the slow down coming 01:17:16 - Starting WKND 01:21:04 - What were the keys to scaling so quickly 01:22:15 - How many  agencies did you acquire in 2021 01:24:12 - What he realized about eh agency game 01:27:23 - Everyone you need is in this room 01:29:27 - Is it even fair? 01:36:25 - It's only mind-blowing because you never said you could do it (INSTA) 01:39:42 - Anyone can make money 01:44:22 - The most important part of the deals 01:45:58 - What happens when it doesn't work 01:49:13 - An example of the deals 01:50:49 - Why businesses are created 01:55:06 - The right client 01:56:01 - What's a better way to grow 01:57:16 - Own Your Clients 02:05:20 - The first month with a client 02:11:29 - Everybody's goals are so different 02:12:35 - How does it work when they start sharing clients 02:14:29 - how does the invoicing work? 02:17:44 - The structure is determined by the people making the deal 02:19:02 - types of agencies Tommy is acquiring 02:22:37 - Talent acquisition is the only thing that can shorten this timeline 02:25:27 - What are your goals this year? 02:27:50 - "I'm just a guy who's going for it" 02:29:24 - This is not for the faint of heart 02:31:02 - Fortune Cookie 02:32:21 - Where to find them 02:33:25 - Competition is an Illusion
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