Chuckie & Shelby Gregory (Co-Founders - Club EarlyBird) share their story of how two regular people became successful by creating a product to solve a problem everyone faces. In this episode, they share their story of how they went from running a gas station food distribution company, trying and failing at product creation, and eventually creating their flagship product, Club EarlyBird. FOLLOW CLUB EARLYBIRD Website:https://www.clubearlybird.com/ Facebook: facebook.com/clubearlybird/ Instagram: https://www.instagram.com/clubearlybird/ Chuckie’s Instagram: https://www.instagram.com/earlybird_founder/ Shelby’s Instagram: https://www.instagram.com/shelbylayla_/ TIMESTAMPS 00:00 - Guest Intro 02:58 - Podcast Start 03:18 - Agency Founders Live Recap 05:09 - What is Club EarlyBird? 06:56 - The origins of Club EarlyBird 08:46 - Chuckie was a punk growing up 15:28 - College Football chat 17:21 - Chuckie went to 4 high schools in 4 years 20:09 - Shelby’s High School and College Experience 22:16 - The problem with Marketing Degrees 26:06 - Andrew's College experience 28:44 - Dropping out Freshman Year 29:22 - How Chuckie used student loans to keep his business afloat 35:25 - Chuckie’s intro to Entrepreneurship 37:05 - Hiring Chuckie’s first employee 38:30 - Chuckie’s acquisition strategy 41:29 - How Chuckie sold his first business 43:48 - The start of Club EarlyBird 46:16 - What is the Morning Cocktail? 46:56 - Do entrepreneurs need to wake up early? 54:31 - Chuckie’s morning routine 01:02:57 - Eddie doesn’t work because he needs to 01:03:42 - Gaming and Fantasy Football 01:07:04 - “Wake The F*** Up” to Club EarlyBird 01:08:55 - Chuckie tested his product for TWO YEARS 01:12:46 - Self testing product mixtures 01:15:41 - Working with a partner 01:16:36 - How Club EarlyBird found a manufacturer 01:19:14 - Selling to family and friends 01:20:53 - Why Chuckie’s first business was a failure 01:21:31 - Familiarity with a twist 01:22:08 - Creating BLUE offers in RED oceans 01:30:33 - Photography Hack - Shoot in IKEA 01:34:23 - Why a simple image converts the best 01:39:58 - Why good ads don’t always convert 01:42:26 - What you need to get started with product photography 01:44:10 - The power of LIMITED EDITION 01:49:22 - Why Customer Analytics are so important 01:56:05 - Black Friday performance 01:59:33 - SMS Marketing - Postscript & Timezones 02:05:45 - Eddie and Terry’s baby is on the way 02:08:19 - Why Chuckie practiced his football kick for a year 02:16:12 - How to find great employees 02:16:52 - Why Andrew works for Eddie 02:21:01 - Why Terry is the best 02:23:23 - Why Chuckie doesn’t drive anymore 02:25:26 - Investing in customers 02:29:31 - Andrew and Terry’s scary similarities 02:32:43 - Why women have a different eye for things 02:34:37 - Are stereotypes really accurate? 02:35:50 - The importance of High Quality Merchandise 02:40:34 - Why Demand sells 02:47:45 - Subscription tips from Club EarlyBird 02:49:46 - Why Eddie is heavily invested in Spirit Airlines 02:53:41 - Why Chuckie dropped thousands at the Barstool 500 Party 02:56:40 - When did it feel like "you made it”? 02:58:53 - Chuckie and Shelby’s Fortune Cookie Advice FOLLOW 4MEDIA: Main YouTube Channel: https://www:youtube:com/4mediamarketing Clips Channel: https://www:youtube:com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media:marketing/ Join Our Team: https://4media:marketing/jobs Instagram: https://www:instagram:com/4media:marketing/ TikTok: https://www:tiktok:com/@4media:marketing? EDDIE Instagram: https://instagram:com/eddiemaalouf Twitter: https://twitter:com/imakegreatads Marketing Course: https://www:brilliantmarketers:com/ ANDREW Instagram: https://instagram:com/andrew_deitsch Website: https://andrewdeitsch:com YouTube: https://www:youtube:com/andrewdeitsch Andrew’s Other Podcast: https://www:andrewdeitsch:com/podcast