Shep Ogden & Bailey Grady, Founders of Offbeat Media Group, have been hacking attention since they were in high school. They are the go-to agency for McDonald's, Tiktok, Netflix, Samsung & many more to help them market to Gen Z. On this episode they talk about the early days of digital real estate, meme marketing, how they helped TikTok build their original user base, and they explain why they are ALL IN on Virtual Influencers. You don’t want to skip this episode! FOLLOW OFFBEAT: Website: https://www.offbeat.xyz/ Instagram: https://www.instagram.com/offbeat.xyz/ Follow Zero from Nexus: https://twitter.com/ZeroFromNexus Learn more about Virtual Humans: https://www.virtualhumans.org/ FOLLOW SHEP: Twitter: https://twitter.com/ShepOgden Instagram: https://www.instagram.com/shepogden/ FOLLOW BAILEY: Twitter: https://twitter.com/baileygrady12 Instagram: https://www.instagram.com/grady/   TIMESTAMPS: 00:00 Intro 02:07 Podcast Start 02:24 Who are Shep & Bailey? 03:04 What is Offbeat Media? 03:26 How Bailey started making money on the internet 05:35 Shep was buying Digital Real Estate on Instagram 07:40 The advantage of being born 5 years earlier 08:49 Taking advantage of spare time as a young adult 09:32 Marketing with memes 10:24 How they helped launch TikTok in 2018 13:01 What they learned from getting 5 BILLION impressions 14:15 Why they started launching their own shows 16:25 WTF is a Virtual Influencer? 18:47 Why Lil Miquela was so revolutionary as a virtual human 20:43 Getting a cold email from Mark Cuban 22:02 Why Virtual Humans are so interesting to them 24:48 Launching their Virtual Influencer - Zero from Nexus 26:46 What is live shopping? 27:56 Are we actually going to work in the metaverse? 30:35 Working with McDonalds on TikTok campaigns 34:03 Pairing online traffic to IRL foot traffic (THIS IS NUTS) 37:35 How it feels to work with the largest brands in the world 39:27 How their cutting edge tech helps them land clients 42:29 How to always stay one step ahead 43:42 Why Shep is so fascinated with NFTs 47:23 Thoughts on Vee Friends 49:27 The future for Offbeat 50:46 This company should have listened to Eddie 52:50 The crazy journey of TikTok 55:46 Why TikTok is the BEST social media platform right now 57:22 The difference between paid and organic impressions 58:06 This fact about Digital Billboards BLEW OUR MINDS 1:00:12 Crazy how good tracking has gotten 1:01:50 The future of Offbeat revisited 1:04:08 Getting to 100 Million views a MONTH 1:04:45 IP vs Creators (All Gas No Brakes / Call Her Daddy) 1:07:40 Why Quibi lost BILLIONS betting on Vertical Content 1:08:52 What is the Nexus Universe and V-Tubers? 1:11:54 Ai vs Human backed virtual influencers 1:14:07 How Offbeat has scaled in so many verticals 1:18:14 What careers are going to be most valuable 1:21:59 “Fortune cookie” advice to the younger generation 1:25:56 Where to find Shep & Bailey online FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast