Kendall Shaw (young ecomm legend, co-founder of ARC) at just 22 years old, has grown many ecomm brands to multiple 7-figures and above. In the past, he has run his own Marketing Agency and grown many of his own dropshipping and ecomm brands. Now, he runs ARC (Automated Retail Commerce) with his business partner, Robert J. Miller (our upcoming guest for episode 29). ARC is a business development firm that creates ecomm brands from scratch, to provide investors direct exposure to the growing online DTC market.   With just a $40k investment, an investor can start their partnership with ARC, and they will set up everything necessary to build a brand from scratch, including sourcing and finding the initial product lineup. In this episode, Kendall talks about how he got into ecomm, why he left the agency space, what it takes to run a successful ecomm brand, and what ecommerce will look like in the recession. FOLLOW KENDALL: Instagram: https://www.instagram.com/kndall/ Twitter: https://twitter.com/kendallmav Linkedin: https://www.linkedin.com/in/kendallshaw/ Facebook: https://www.facebook.com/kj.shaw.184 FOLLOW ARC: Website: https://automatedretailcommerce.com/ Instagram: https://www.instagram.com/automatedretailcommerce/ Linkedin: https://www.linkedin.com/company/automated-retail-commerce/ Facebook: https://www.facebook.com/automatedretailcommerce/ TIMESTAMPS: 00:00 - Intro 1:27 - Podcast Start - Who is Kendall Shaw? 2:47 - What it’s like being a young Entrepreneur 4:53 - Getting into influencer Marketing/iFunny 6:15 - Getting started with ecomm through eBay 7:12 - Why Kendall turned down his College Lacrosse Scholarship 9:07 - How deep Car Marketing really is 11:21 - Life after dropping out of College 14:14 - Building an agency again 14:55 - Why meeting Joel Kaplan changed Kendall’s life 16:36 - One HUGE rookie mistake Kendall made 18:00 - What it really takes to build a remarkable company 19:09 - How Kendall met his business partner, Robert J. Miller 21:22 - Why Ego and Competition in so high in ecommerce 22:41 - Why Kendall loves working with 4Media 22:53 - Andrew’s content delivery strategy 25:18 - What is the automation space? 27:42 - How does ARC work? 33:36 - The challenges of being in a relationship driven business 36:29 - The importance of systems and processes at ARC 37:51 - What software stack does ARC use? 39:11 - Why Kendall left the agency space 44:20 - The downside of not being in control of your financials 46:19 - Eddie’s losing bet on the housing market 48:55 - Are Clearco loans predatory? 51:56 - Exiting to aggregators 53:32 - Would you invest in building your own brand right now? 54:37 - Ecomm in a recession 56:50 - Why Kendall thinks we will have a Civil War in the US 58:55 - Inflation in the 80s 1:04:05 - Eddie selling masks to hospitals during the pandemic 1:05:09 - Why ecomm is so fun and unpredictable 1:05:41 - What makes a brand worth investing in? 1:08:29 - What metrics Kendall looks for in a brand 1:11:49 - Why ecomm is so much harder than in the past 1:13:53 - How to get clever with controversial content in your ads 1:16:11 - Why ads perform better when optimizing based on race? 1:18:37 - How ARC actually fulfills for their investors 1:21:37 - Why it's so hard to attack America 1:24:34 - How long could we survive without power? 1:25:55 - Selling to preppers 1:26:29 - What is the long term goal for ARC? 1:27:44 - Is Black Friday getting more popular or dying? 1:29:09 - It's a good time to have a secure job 1:31:17 - How Gary Vee is innovating with NFTs 1:32:10 - Kendall’s advice for the next generation 1:35:39 - Where to find Kendall   FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.