Joel Kaplan & Sergio Tavarez (Founders of Agency Lab) uncover the biggest scam in the USA, why they make such great partners, how they’ve built multiple seven and eight figure brands, the importance of coming up with a great offer, and why they love Andrew Tate. Sergio joins the podcast for the first time to share his story of growing up with a single mother, why he decided to drop out of college, how he got his start as an entrepreneur, and why he doesn’t believe in reading books. Joel Kaplan has made a name for himself as one of the KINGS of SMMA. He scaled his first marketing agency, Atlas Digital, to over 200 clients and pulling in $300K/month. After selling his agency, he partnered with Sergio to launch Agency Lab, a coaching program for entrepreneurs looking to start and scale their own marketing agencies. Since then, they’ve been able to help over 80 agency owners hit $100K+/month and 100s cross $10K+/month. To hear Joel’s story, make sure to check out Episode 7 of 4Media Uncut: https://youtu.be/W46BtOk5DTE  FOLLOW JOEL: Instagram: https://www.instagram.com/officialjoelkaplan/ Facebook: https://www.facebook.com/joelkaplan YouTube: https://www.youtube.com/channel/UCxV_DtAUhJS-XdsalMUCJoQ Agency Lab: https://www.agencylab.io/ FOLLOW SERGIO: Instagram: https://www.instagram.com/officialsergiotavarez/ Facebook: https://www.facebook.com/profile.php?id=100047269611917 YouTube: https://www.youtube.com/channel/UCYR-BruCa4pacFjOaLR8gdQ/ Agency Lab: https://www.agencylab.io/ TIMESTAMPS: 00:00 - Intro 1:35 - Podcast Start 4:15 - What they teach through Agency Lab 7:46 - Sergio’s backstory 11:57 - Why high school is a bigger scam than college  17:00 - Where Eddie’s deepest relationships came from 19:38 - Joel wants people to see him for more than his money 21:29 - Why Sergio doesn’t read books 24:17 - Reach out to the Author, don’t read the book 29:30 - Stop Reading and Start Building 32:41 - Sergio went to college as a high school dropout 33:29 - Why Sergio dropped out of college 35:15 - Why Sergio started an Agency 37:31 - Joel thought Sergio was a catfish 39:20 - How Joel met Sergio 44:16 - Approaching Girls vs CEOs 46:05 - The story of Joel selling his agency 54:50 - Eddie’s opinion on Partnerships in business 59:11 - Joel’s key to a good business partner 1:01:09 - The night Joel told Sergio he was going to be his business partner 1:06:26 - Joel & Sergio love Andrew Tate 1:14:03 - Why Joel & Sergio don’t believe in Happiness 1:20:00 - Sergio talks about Regret 1:22:40 - Joel’s Seven Uncomfortable Truths 1:25:58 - Lebanon’s Fake Inflation   1:28:10 - You can BUY money 1:28:42 - Joel’s Seven Uncomfortable Truths (cont) 1:32:47 - What do you believe in that most people don’t? 1:34:48 - Being a financial slave vs being financially free 1:39:24 - How Joel overcame his Fear of Public Speaking 1:48:15 - Why you shouldn’t give AF 1:51:10 - Why does Andrew eat so much Watermelon? 1:52:26 - Joel & Andrew start a Watermelon company 1:55:02 - Why Joel’s competitors resent him 1:56:50 - Sales vs Offer vs Brand 1:58:06 - Joel’s free offer idea 1:59:46 - Sergio’s advice for coming up with offers 2:07:55 - The importance of building an outbound sales team 2:13:35 - Why Sergio leaned into his quirkiness 2:14:55 - Sergio secretly never plugs in his $400 microphone 2:16:05 - Sergio hitchhiked to the podcast because his phone died 2:20:59 - Sergio’s Fortune Cookie Advice 2:24:50 - Joel’s Fortune Cookie Advice    FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.bri