Josh Hahn is the founder of  Shroom Junkie, the world’s first PlantMilk powered by Mushrooms. He shares why other plantmilks suck, some crazy things they are doing with mushrooms, and how they raised $200M in funding to make this company a reality. During this episode, the guys talk about what it takes to bring a product like this to market, what struggles they had to overcome, and what the future holds for Shroom Junkie. 4Media is excited to partner with Shroom Junkie on the launch of this revolutionary product, and we want to shout out the whole team on the successful launch. FOLLOW JOSH: Instagram: https://www.instagram.com/joshmhahn/ TikTok: https://www.tiktok.com/@josh.m.hahn   FOLLOW SHROOM JUNKIE: Website: https://shroomjunkie.com/ Instagram: https://www.instagram.com/shroomjunkieofficial/ TikTok: https://www.tiktok.com/@shroomjunkieofficial YouTube: https://www.youtube.com/@shroomjunkie1335 TIMESTAMPS: 0:00 - Intro 2:00 - Podcast Start 2:12 - What is Shroom Junkie? 3:30 - What sparked the idea of Shroom Junkie? 5:45 - How did they fund the company?  6:50 - Mushroom Technology Breakthroughs 8:20 - Josh’s Personal Reasons for Starting Shroom Junkie 9:39 - Eddie can’t get over how good it tastes 10:37 - Why Josh Saw the potential in Shroom Junkie 13:00 - Why flavoring is so hard 14:00 - The biggest struggles when creating Shroom Junkie 16:20 - What others get wrong when sourcing ingredients 18:45 - How do you actually grow mushrooms? 21:26 - What is the most expensive mushroom in the world? 23:44 - How they grow their mushrooms in the lab 24:56 - What’s the difference between a mushroom and a truffle? 26:28 - False Advertising in the Mushroom Industry 27:50 - Why Mushrooms are so beneficial for health 28:49 - How are trippy mushrooms made? 31:05 - Please share the podcast with a friend 31:33 - Shroom Junkie will not make you trip 32:38 - Josh’s Strong Background in Marketing 38:15 - How Josh Approaches Learning 39:50 - Skill stacking & Why it’s important  45:30 - Direct to Consumer vs Retail 51:05 - Why Shelf-stable Plantmilk is sold in the refrigerated section 52:58 - What gives Josh so much confidence in a brand that hasn’t launched yet 57:00 - Why Liquid Death blew up 59:02 - The big problems with the current Diary & Plantmilk industry 1:02:16 - 1 Almond = 1 Gallon of Water 1:04:05 - Why Oatmilk sucks 1:04:50 - No one in the space is focused on actual nutrition 1:12:01 - The myths around “natural flavoring” on Nutrition Facts 1:14:00 - Merchants of Doubt 1:15:40 - Why Government Subsidies are such a problem 1:17:05 - Josh claims Mushrooms can turn Sugar into protein?? 1:18:07 - Opinions on Soylent & GMOs 1:20:31 - The problem with Carageenan 1:23:16 - Meat/chicken is strange… 1:24:25 - Josh’s Long term vision of Shroom Junkie 1:31:30 - Should you bootstrap or raise money? 1:36:30 - Building a business to sell as a resource to others 1:37:54 - How Josh thinks about Equity in a marketing company 1:42:09 - Josh's Fortune Cookie Advice FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast