Luc Simmons & Nikola Stojanovic (Partners, 4Media London) share how they scaled and sold their agency to 4Media, what the acquisition process was like, and what it’s like growing up in Serbia and the UK. After meeting online, Luc and Nik partnered up to create a digital marketing agency. After years of running a successful business, they were approached by Eddie to talk about what it would look like to be acquired. Now they run 4Media London, a European based team that works hand in hand with our US team to deliver incredible results for even more clients in the ecommerce space. In this episode, they talk about their personal journey in the space and the process behind being acquired by a larger company. The guys also discuss refunds and managing client expectations, how to successfully launch a product, how to blow up a brand without good content, and the benefits of Email + SMS in 2023. You don’t want to miss this episode, make sure to follow Luc and Nik below! Thanks again to the guys for flying all the way from UK and Serbia to be on the podcast. FOLLOW LUC: Instagram: https://www.instagram.com/lucsimmons/ Twitter: https://twitter.com/luc_simmons LinkedIn: https://www.linkedin.com/in/luc-simmons-590232184/ FOLLOW NIKOLA: Instagram: https://www.instagram.com/nikolastojanovic3/ LinkedIn: https://www.linkedin.com/in/nikola-stojanovic3/   TIMESTAMPS: 0:00 - Introduction 1:55 - Podcast Start 2:14 - Who is Luc and Nikola? 4:40 - Difference in accents and slang 6:18 - How they started working together 11:14 - Roasting Eddie Maalouf on His Birthday 14:34 - Making content vs going to the gym 15:22 - The Benefits of Working with Coaches 17:40 - Flow Media Group's Journey to Success 23:58 - Negotiating Partnership and Employee Equity in a Business 25:21 - Roast Night at the Office 28:44 - Eddie's Late Start to the Day 30:02 - Time Zone Differences 31:19 - First Trip to Buc-ee’s 36:53 - Modern Technology in Serbia 43:09 - Client Refund Negotiation 47:24 - Resolving a Misunderstanding with a Client 49:57 - Client Concerns and Troubleshooting Ad Account Issues 58:18 - Working with a Client to Create a Successful Product Launch 59:52 - A Client Who Disappeared and Never Came Back 1:07:47 - Services to Blow Up a Brand with No Professional Photos 1:10:34 - The Benefits of Utilizing Email and SMS Marketing for Ecommerce Brands 1:16:35 - Last Agency Founders Experience and Acquisitions 1:24:23 - Merging Businesses: Pros and Cons 1:28:47 - Eddie’s Proposal to Partner with Nikola & Luc 1:43:16 - Acquisition of Flow Media 1:46:48 - Benefits of Establishing Work Hours for Remote Teams 1:48:24 - Acquiring Talent for an Agency 1:49:53 - The Benefits of Keeping Existing Systems and Processes 1:57:31 - Exploring Opportunities in the US and Serbia 2:05:20 - Benefits of Having a Physical Product for Ecommerce Agencies 2:20:15 - Quitting Law School and Pursuing Digital Marketing 2:22:19 - How Nikola Made $1,500 to Come to America 2:24:52 - Making Money in Serbia at 19 Years Old 2:33:47 - Exploring Automation and AI 2:36:38 - Licensing Rice Krispies in Serbia?! 2:38:55 - Fortune Cookie Advice   FOLLOW 4MEDIA: Main YouTube Channel: https://www.youtube.com/4mediamarketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE: Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW: Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast