Mina Elias, founder of Trivium Group, joins us this episode to discuss his journey with his previous projects, which eventually led him into making his own Amazon advertising agency.  Mina was born in Egypt and moved to Dubai at a young age. His parents sought better opportunities and a brighter future for their family, and Dubai seemed like the perfect place to find them. Growing up in Dubai, Mina developed a passion for supplements and fitness. He became an expert in the field, leveraging his engineering background to scale his own supplement brand. As Amazon continues to dominate the e-commerce landscape, the demand for expert Amazon advertising agencies will only grow. Mina has proven to understand the game, and that makes him one of the best to be in the space. FOLLOW MINA: Trivium Group: https://triviumco.com YouTube: https://www.youtube.com/channel/UCrbS0KD_OE2516ZLut1VYGw LinkedIn: https://www.linkedin.com/in/mina-elias-52313772/ Instagram: https://www.instagram.com/theminaelias/   TIMESTAMPS: 0:00 - Podcast Intro 1:33 - Introduction of Mina Elias and his background 2:38 - Starting an Amazon advertising agency 3:22 - The value of consulting and charging for time 10:40 - The benefits and challenges of consulting and managing clients 12:38 - “Trivium Tribe SOLVED This” 15:37 - How Mina started Trivium Group 18:10 - The biggest spenders in Amazon advertising 20:32 - Twitch Ads & Ninja’s Mixer Deal 26:02 - UFC fighters getting paid more on Twitch / UFC vs Boxing 29:26 - Mina's background and move to the United States 30:44 - Building a community based on shared cultural background 32:24 - Eddie’s Lebanese online community in the works 35:22 - The wealth gap and economic disparities in the Middle East 40:03 - The importance of connections and support within the Lebanese community 49:04 - Mina's challenges as an immigrant 1:00:36 - When Mina got into MMA 1:02:10 - Hiring and creating a positive work environment 1:07:31 - The challenges of managing a growing agency 1:14:04 - “Amazon is changing so much…” 1:23:19 - Seeking guidance/advice from mentors & industry experts 1:26:13 - The value of paying for expertise and consulting services 1:28:25 - Wrapping up the conversation + Fortune Cookie Advice FOLLOW 4MEDIA: YouTube Channel: https://www.youtube.com/channel/UChX4gP8T7zOKCTw4UDRkb6w Website: https://4media.marketing/ Join Our Team: https://4media.marketing/jobs Instagram: https://www.instagram.com/4media.marketing/ TikTok: https://www.tiktok.com/@4media.marketing? EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/ ANDREW Instagram: https://instagram.com/andrew_deitsch Website: https://andrewdeitsch.com YouTube: https://www.youtube.com/andrewdeitsch Andrew’s Other Podcast: https://www.andrewdeitsch.com/podcast