TRY OPENSEND FOR FREE! - https://opensendinc.partnerlinks.io/fs7yi52v11by Francesco Gatti joins Eddie Maalouf to reveal how his innovative software is revolutionizing the e-commerce landscape. Francesco's journey from Milan to California led to the creation of this game-changing software that's reshaping how e-commerce businesses target and engage customers. This software is not just a tool; it's a powerhouse, driving up to 40x returns for online stores and redefining digital marketing strategies. With Eddie, Francesco delves into the transformative power of this technology they've incorporated into this software, which combines identity resolution and advanced targeting to unlock new potentials in customer engagement. They also discuss the challenges of transitioning from traditional business to tech innovation and Francesco's vision for the future of e-commerce. For anyone intrigued by the insane returns this software makes, this episode is packed with insights. Discover how Francesco's software is setting a new standard in the industry. FOLLOW FRANCESCO: LinkedIn: https://www.linkedin.com/in/f-gatti/   TIMESTAMPS: 00:04 - Podcast Start 00:35 - Sponsoring Agency Founders + Ridiculous Numbers 01:45 - Where did you come from/what are you doing? 03:00 - Moving from an agency to a software 04:12 - How did the conversation start to make the software? 05:36 - What is the core function of the software? 07:28 - What information does the software pull? 08:55 - The tech behind the software 10:24 - Email opening percentage + is it spam? 18:11 - Retargeting & the insane ROI 19:10 - Is this legal? 19:54 - Upcoming/new features of the software 24:28 - What is the software called? 26:34 - Focusing on the user experience We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakegreatads Marketing Course: https://www.brilliantmarketers.com/