Zach Schubert (Founder of Agency Domain) is a trailblazer in the SEO and e-commerce world. As the co-founder of Qera Marketing, Zach shares his unconventional journey into the realm of digital marketing and agency ownership. From his initial reluctance to work directly with clients to his innovative approach of leveraging freelance talent, Zach's story is one of creativity, adaptability, and strategic foresight. Diving deep into the intricacies of SEO for e-commerce, Zach offers invaluable insights into the challenges and opportunities presented by the evolving landscape of digital marketing. He discusses the critical importance of content creation, strategic backlinking, and the potential impacts of AI on future SEO practices. With a special focus on his unique strategy for client acquisition through Instagram DMs and the power of community in the agency world, this episode is packed with actionable advice for both e-commerce and agency professionals. Whether you're navigating the complexities of agency growth, looking to enhance your SEO strategy, or simply interested in the entrepreneurial journey, Zach's expertise and innovative approaches provide a roadmap for success in today's digital ecosystem. Join us as we explore the journey of becoming an agency owner, the significance of SEO in e-commerce, and the value of community and strategic partnerships in achieving remarkable growth. FOLLOW ZACH: Instagram: https://www.instagram.com/heyzachschubert/ Twitter: https://twitter.com/heyzachschubert LinkedIn: https://www.linkedin.com/in/heyzachschubert/ YouTube: https://www.youtube.com/@heyzachschubert Agency Domain: https://discord.gg/agencydomain   TIMESTAMPS: 0:00 - Intro 1:52 - Zach’s Agency Journey, Personal Life + The Power of SEO 5:00 - Zach’s decision to move to freelancing + barber app 6:32 - Building an agency with a unique business model 8:16 - “I didn’t want to work with clients…” + arbitraging talent 11:08 - Boosted IG stories were… successful? 14:12 - SEO tactics, optimization, content creation & backlinking. 20:12 - Predictions on the future of SEO & AI 23:15 - Does the quality or quantity of traffic from backlinks matter? 24:15 - Why I chose ads over SEO as a service… 25:25 - Niche products and the speed of seeing SEO results 29:00 - Advice for agency owners 31:39 - The importance of investing time in people for agency owners 35:26 - The impact of community in the agency world 37:14 - How to connect with Zach and learn more about SEO We rebranded our marketing agency from 4Media to BAD Marketing. If you would like to work with us, please apply at: https://www.badmarketing.com FOLLOW BAD Marketing: Main YouTube Channel: https://www.youtube.com/@BAD.Marketing Clips Channel: https://www.youtube.com/channel/UCNx7auVTseV865Mu1CZX0WQ Website: https://www.badmarketing.com/ Join Our Team: https://4media.breezy.hr/ Instagram: https://www.instagram.com/badmarketing TikTok: https://www.tiktok.com/@4media.marketing EDDIE Instagram: https://instagram.com/eddiemaalouf Twitter: https://twitter.com/imakebadads Marketing Course: https://www.brilliantmarketers.com/