Video: How to choose the right podcast category Many podcasters launch their show hoping to appeal to as many listeners as possible. However, when you try to appeal to everyone, you often end up appealing to no one in particular. So in today's episode, we're going to help you niche down so that you can get your podcast to connect to the right people. Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode.