Want to create a podcast promo but not sure where to even start? In this episode, Buzzsprout Head of Marketing, Alban Brooke, joins Jordan to give tips that are sure to make your promo shine! Things covered in this episode & links: WRITE A SCRIPT A podcast promo must be 12-40 seconds long, so be concise with information.  5 Things to Include: Podcast nameOne-sentence descriptionWho the podcast is forWhy they should listenCall to actionRECORD Record in a sound-treated environmentUse a microphone Record multiple takes and versions (practice makes perfect!)EDIT & POLISH Tips for editing vocals: Remove unwanted sounds or awkward pausesConsistent audio volume throughoutIf ad is too long, try speeding up vocals 1-5% to fit Sound effects and music: https://www.buzzsprout.com/blog/free-music-for-podcasts Now that you've finished your podcast promo, you'll want to get it in front of as many podcasters as possible. Head over to buzzsprout.com/ads to buy your first ad and get your promo in front of the right audience. ALBAN'S TWITTER & CUNNINGHAM'S LAW Twitter Post: https://twitter.com/AlbanBrooke/status/1536492873666990081?s=20&t=CsNY6YwSvRMgYkKr3dH5wg Cunningham's Law: https://theoutline.com/post/8084/i-spent-a-week-being-wrong-online *NOT A REAL BALLOON ANIMAL PODCAST IS NOT A REAL PODCAST...SORRY IF WE GOT YOUR HOPES UP.