Krystal from The Proffitt Podcast asks, "What's the most important information to look at when you're deciding on keywords for podcast SEO?" TL;DR Search Engine Optimization (also known as SEO) is the practice of tailoring your online content in a way that's easy for search engines like Google to index and display in their search results. When done well, this means that more people find you without having to spend a dime on advertising. Podcast directories also use this kind of information when populating results in their apps. If you open up Apple Podcasts and type "Business Podcast" into the search bar, Apple combs through its entire catalog of podcasts and presents the top results based on what you searched. What is a keyword? It's the word or phrase that your target audience is searching in the search bar. Once you know what those words and phrases are, you can create episodes around them and separate yourself from other podcasts in your category. In short, podcast SEO is the key to reaching new listeners in your sleep without having to spend money on advertising. 4x Steps To Optimize Your Podcast For SEO: Target relevant keywords and search termsResearch the competitionMake a complete answerUse accurate, keyword-friendly episode titles More Tips From Travis: Use Upwork.com to outsource SEO research for your podcast by hiring an expert to come up with your list of relevant keywords to target for future episodes Record your podcasting question at Speakpipe.com/Buzzsprout to be featured on a future episode. Review Podcasting Q&A in Podchaser to let us know what you think of the show.