196 - ft. Danny Nail: How to Scale Your Account-Based Marketing
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Description
Welcome to another episode of B2B Marketing and more. The topic that we want to talk about today is ABM, Account Based Marketing. My guest Danny Nail is Account Based Engagement Manager at Microsoft. And he's joining us and share with us some of the tactics and also planning that he has been doing for Microsoft. If I'm not mistaken, he also worked at SAP before, so plenty of knowledge on the B2B side of things.
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