Hello from Portland, Oregon. For my first episode of 2022, I want to do something slightly different. I invited my team to be part of the podcast and the video. Yay!  Meet Gretchen Kilby, she's a podcast editor and Iva Ignjatovic, my social media manager. Both of them are the invisible hands that put my podcast together. Today we talk about our content creation process, and how to start a B2B podcast. Gretchen and Iva, welcome. Glad to have you! In this episode: What are the essentials for starting a B2B podcast? How to choose a podcast format? How to get a sound quality? What is a strategic process before starting a podcast? How to find a good podcast editor? What are the B2B podcast branding basics? How to do podcast rebranding? How to maintain quality for listeners and for SEO? Quotes from the episode: "And a big thing I will say is that not everybody can edit content. It's a skill that takes a lot of time. Also, I've seen many relationships break up because it wasn't clear either what the editor could do and was capable of or what the host wanted. So I think that's an important conversation to have." - Gretchen Kilby "We looked at data. I don't get the sense that people often look at data. They go with their guts, you know, like, "oh, I have a feeling that this is going to work." We looked at that and made that composition of what you wanted to pursue in the next stage and what the data told you to pursue." - Iva Ignjatovic ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.