Hi, and welcome to another episode of B2B Marketing & More. My guest today is Bryan Collins. He was a full-time copywriter at Sage, and now he's a nonfiction writer, and host and director of Become a Writer Today podcast. Today, we talk about copywriting, keywords, technology and how all those elements influence content marketing and modern business writing. In this episode: How to strive to be a better copywriter if you cannot afford to hire someone? Which website should the small business owners or anybody looking for good copywriters go to? How to fit different content formats into your content marketing strategy, and why does it matter? Where does SEO fit into the writing process and modern business writing? What prep work needs to be done before someone starts writing? What is the role of Artificial intelligence in content writing, and what are the experiences with the tools. How to create content that will stand out or breakthrough the crowd? Which approach is better for writers, focus on one channel or have that omnipresence on multiple channels? How well should digital marketers and writers know SEO? What are some of the KPIs to measure the success of a copywriter or content? How to use lead measure and lag measure to analyze your goals? Quotes from the episode: "Even if AI could produce a great article for you, it's not going to tell you where it fits in the customer journey and all the supplementary content or the call to action. So that's where hopefully you fit in, or I fit in. " "Marrying copywriting with SEO is a match made in heaven because you can see exactly what people are searching for and the real words they use and put that into your copy, which every copywriter should do. " ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.