Welcome to another episode of B2B Marketing & More with Pam! Meet my guest, Vidhya Ravi, a UX Design Researcher at Cash App who transitioned into UX research from marketing several years ago. In this episode, Vidhya is going to share how her diverse background in marketing and strategy helps her shape perspective and work in UX research. In this episode: What UX stands for and what do UX designers do at Cash App? How to work with the product development team to develop features and user requirements? How to bring personal experience to the front and the whole product life cycle? What are the most common and effective approaches to design? How does a group of UX designers work together and share the insights with the product team? What tools do UX designers use to drive the brainstorming? Best practices for marketing people to work with and get to know UX designers? How can marketing and UX designers improve their collaboration? What are the key design elements sales and marketing people should be aware of? Quotes from the episode: "We spend time using different research methodologies to better understand our customers and our users. So that includes an understanding of them, attitudinally, understanding their mindset, understanding their behaviors. " "One thing that marketers can do that would be really helpful is building relationships with people on the UX side. Even if they're not working together, understand what they do, their work, the design challenges they're facing. Because they have this in-depth understanding often driven by UX research of the customer currently using the product and many things regarding value proposition or what features are working well for customers. " ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.