A big hello from Raleigh, North Carolina and welcome to another episode of B2B Marketing & More. Today I have a special guest - Kayla Graham. Kayla is the Operations Manager, wears multiple hats and is responsible for a company called Content Callout. She also does a lot of day-to-day internal operations, covering external-facing operations at the same time. Our key focus in this episode is on startups, marketing and sales alignment, and how to optimize it for startup companies. In this episode: Who should startups with limited budgets decide who to hire first? When building a marketing team, is it better to outsource or have it in-house? How to build brand awareness with a limited budget? What are the must-have tools for marketing and sales to achieve business goals? What makes marketing and sales alignment difficult in a startup? How can marketing and sales achieve long-term collaboration or process? How to plan, prioritize and de-prioritize tasks? What are the most common sales and marketing alignment challenges, and how should startups address them? How to integrate necessary tools? Quotes from the episode: "When we're doing B2B, people don't want to connect with the machine. They still want to connect with a story. Yes, they want a solution that works. Still, ultimately they want to connect with the story behind that and the authenticity. " "I think that marketing, especially in a small company, is split up over so many tasks that it becomes hard to support their own internal sales team when a lot of their efforts are focused on external factors." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.