A big hello from Raleigh, North Carolina. In today's B2B Marketing & More episode, I'll answer the following question: What’s the best way to integrate sales and marketing efforts within a large company? After this episode, you will think about alignment differently, and you’ll have some actionable ideas as to how you should approach this challenge. In this episode: What makes sales and marketing alignment difficult. How to resolve sales and marketing integration challenges in a large enterprise. Two approaches to aligning sales and marketing in an enterprise. How to establish clear and open communication. Quotes from the episode: "Sales and marketing integration is always hard. It’s even harder in a large enterprise because there are too many cooks in the kitchen." "Close and clear communication is essential, and be prepared to be nimble when you work with sales." ————— If you want to chat, reach out to any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead. When you join, you get a free Starbucks on me. You can go to the Announcement tab and click on the barcode of the gift card.