A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops. That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?  In today’s episode, I will: Cover the differences between the two Give specific examples of when to use ICP and buyer personas So, what are the differences between ICP and Buyer Personas?  ————— If you want to chat, reach out on any social media channels or email me at [email protected]. You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.