Description
To grow your fundraising, focus on these 7 steps.
1. Ask Donors Only Once a Year (1:22)
This is how major donors organize their giving Match your ask to their timetableDon’t nickel and dime your major donors by asking them for a big donation and later asking them for smaller donations or sponsorships.
2. Treat Donors Like Partners (5:05)
Poverty versus the Partnership Mindset What does treating a partner look likeSee Episode #42 - Creating a 5-Star Donor ExperienceHow to create a great thank you letter: 5-Sentence Thank You LetterCreating a 100 day plan for new donors, see Episode #35 - How to Never Lose a Donor
3. Add a Few New Partner Donors Each Year (12:00)
You don’t need hundreds of new donors. A few can go a long wayFocus on warm leads Referrals - ask your donors for only one referralScript to use: "Is there one person, who is like you, that I should talk to about supporting our work?"Referrals have some of the highest close and retention rates for new donors
4. Have a Big Vision (17:49)
Why is this important?If you are trying to figure out your Big VisionThink about 1 year first Then 2, then 3Book: Vision Driven Leader by Michael Hyatt
5. Make a Compelling Pitch (23:06)
Nonprofits are complicated and do lots of great things, but sometimes it's hard to explain everythingHow to talk about your work and make it memorableWatch an overview video of our 8-Step Pitch TemplateRead: The Ultimate Guide to Pitching Major Donors
6. Execute on the Big Vision (30:17)
Execution is just as important as a big visionBuild trust with execution - show you are doing what you sayBooks on building systems for executionTraction by Gino Wickman4 Disciplines of Execution by Chris McChesney and Sean Covey
7. Staff with Fundraising Specialist (33:04)
Connector - the person who reaches out to prospects and works on securing a first meeting. Closer - the person who meets with donors and makes the askCultivator - the person who manages the donor relationship throughout the year, ensuring they are getting a 5-star experience from the nonprofit.
To see all the show notes visit: https://www.7figurefundraising.com/podcast/7-steps-of-fundraising
Our next workshop begins on March 7th.
To learn more about fundraising and our training visit: 7FigureFundraising.com
In this episode, Trevor Bragdon and Tarren Bragdon discuss why project fundraising is not a sustainable strategy for nonprofits. They compare project fundraising to a gift card that offers a one-time benefit but does not engage donors in the organization's overall mission. They explain that...
Published 10/10/24
In this episode of the 7-Figure Fundraising Podcast, hosts Trevor and Tarren Bragdon explore the key strategies outlined in their new book, 7-Figure Fundraising: A Guide to Raising Millions to Change the World. They discuss the practical, step-by-step approach nonprofit leaders can use to...
Published 08/28/24