Description
Trevor and Tarren Bragdon discuss how to think about fundraising for a startup nonprofit.
We have a lot of people new to fundraising who find us through the podcast and we’d wanted to do a podcast specifically for fundraising for a startup nonprofit.
3 phases of a Startup NonprofitIdea phase - Finding the product and market fitRead the book The Mom Test by Rob FitzpatrickProof phase - show your idea works - pilot or small scale successScale phase - figuring out how to take things that work on a small scale and make them work on large scaleTheory of Change FormulaWhat is the ProblemWhat is your Solution?Why are you the best team to solve the Problem?Write out your theory of change in less than 140 words.Refine and edit.You'll want to be able to explain it in about 1 minuteHow to introduce yourself - to new people and talk about your nonprofitProblem, Solution and then a StoryIntroduction from The 1-Page Marketing Plan by Alan Dibs“You know how [state the problem you solve]. Well I’m starting a nonprofit that [insert your solution here]. In fact, [give a story about your solution]”Start working on your pitch - See our short video on How to Build a PitchElevator Close VideoWe have a video on this and a short course on Udemy on how to build a pitch - almost 600 students enrolledPhase 2 the Proof phase - showing your idea works - pilot or small scale successCommunication with donors keyStart thinking about the size of the nonprofit you want to createBuilding out your team Wrap up
To grow your fundraising as a Startup, focus on these steps. Idea PhaseAsk why isn’t this done alreadyDevelop out your theory of change Create your introduction and begin your pitchBegin testing your idea on a small scale Pitch donors and listen to their feedback Expect a lot of No’s Proof PhaseDecide the type of nonprofit you want to buildBuild out your teamFigure out how to scale
To see all the show notes visit: https://www.7figurefundraising.com/podcast/
To learn more about fundraising and our training visit: 7FigureFundraising.com
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