In this episode of Millionaire University, Kirsten dives deep with Adam, founder of EOCworks, on the intricacies of cold outreach and email marketing. Adam, who has never worked a true corporate job and successfully sold his first startup through cold email outreach, shares his journey and the critical role cold email played in landing major clients like Bank of America and Amazon. They discuss the importance of setting up dedicated domains for email outreach, the evolution and optimization of cold email strategies, including the use of tools like Instantly.ai and Clay.ai for advanced personalization. Adam provides a step-by-step guide on structuring effective cold emails, the significance of timely follow-ups, and ensuring successful meeting bookings. He also reveals unique hacks like incorporating a charity PS to improve response rates. Ideal for entrepreneurs eager to proactively scale their outreach efforts.   What we talk about with Adam: +The Power of Cold Email + Overcoming the Stigma of Cold Outreach + Early Experiences with Cold Email + Scaling Cold Email Efforts + Setting Up for Cold Email Success + Legalities and Automation in Cold Outreach + Proactive vs. Reactive Marketing + Personalized vs. Automated Emails + The Importance of Iteration and Testing + Managing Large Lead Lists +Crafting Effective Outreach Emails + Advanced Email Personalization Techniques + Booking Meetings Efficiently   Resources mentioned in this episode: Instantly.io for sending cold email and buying cold outreach lists. Click HERE. Learn more about the Can-Spam Act.   Thank you to Adam and our show sponsors for today's episode! Check out Adam's business EOCWorks HERE!  Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses.  Go to https://www.millionaireuniversity.com/training. And follow us on: Instagram Facebook Tik Tok Youtube Twitter To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.