Creativity is less the stuff of brilliant ideas and more the reality that those ideas take work to realize, to take a project from (in the words of Pixar co-founder Ed Catmull) suck to un-suck. Unless you're James Dyson, in which case you're trying to do the opposite. It took Dyson 5,127 iterations to get his cyclone vacuum cleaner to work and there's a lesson in there for all of us. Let's talk about it.
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