070 – How McDonald’s continues to be one of the world’s most valuable brands? Part 1 - with Usman Tahir Jutt
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According to a 2019 study by Statista, McDonald’s brand value is estimated at over $130 billion dollars. Almost three times more than number two, Starbucks, on the “fast food” category. How does a brand who regularly receives harsh criticism have such high brand value? And how do they keep their brand integrity and consistency in over 37,000 restaurants in 120 countries?
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