073 – How to create brand alignment internally so you can deliver the right experiences externally. - with Chris Wallace
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Many brands leave to chance how front facing staff will interpret the brand and create the right interactions with external audiences. This is at best a missed opportunity and at worst a risk. In this episode, I talk to Chris Wallace, Co-Founder and President of Innerview Group. Chris shares the 3 steps to successfully engage and transfer the brand sentiment to staff and the 3 most effective tactics to do so.
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