074 – The Harlem Globetrotters –how the legacy brand lost its way and what it’s doing to regain focus and stay to who they are.
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In this episode, I speak to Brent Baldwin, head of brand marketing for the Harlem Globetrotters. Brent shares the history of the globetrotters, the evolution of the brand and how focusing on their purpose is helping the organization create clarity on who they are and attract the right audience and talent.
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