The two questions I’ve been getting the most are, “Should we continue to market? and "Do we need to engage or talk about the crisis?”. Although sending emails to everyone you ever engaged with is not the right approach, not acknowledging the crisis, can make your brand seem out of touch or worse, insensitive to what consumers are going through.   So, what should brands do? In this episode I walk you through 6 guiding principles to help brands navigate this unchartered territory.