081 – Challenge Accepted
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Description
Hot Wheels is a brand success story. Sold in over 150 countries, it's the best selling toy in the world. But in a digital world of mobile phones and on-demand content, how can Hot Wheels compete with the infinite choices kids have and continue to be as iconic as it has been for the past 50 years?
Jason Horowitz, SVP of US Mktg. at Mattel and Head of Global Digital and Media for Hot Wheels is my guest in this episode. Jason walks us through how they found the answer to this question.
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