083 – How values impact engagement. Why some brands are so appealing to certain audiences, with Cian Murply.
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In this episode, we talk to Cian Murphy, Co-Managing Director of nfpSynergy, a research firm based in London, UK. Cian is an expert in quantitative research design and analysis.
Cian shares with us a research model used to better understand the drivers and barriers behind audience decisions and the latest trends and challenges corporations and charities face today.
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