In this episode of The Conference Collective Podcast we welcome Adrian Smith, director of Cor Comms, who discusses his top marketing tips for your event. Adrian sheds light on how social media platforms have shifted the ways in which marketing content is produced, highlighting the need to create different forms of the same piece of content to suit the needs of the variety of platforms available. Adrian further talks about focusing marketing budget into content production and creation rather than securing prime slots or paid reach. Adrian also shares his experience working on various viral campaigns and how these ideas came to be. About Adrian Smith: Adrian is a Hobart based marketing and communications specialist with close to 30 years experience in the industry. Having made such a hash of school, the fact he has made it to where he is now, is remarkable. He is a father of four grown up kids, a heavy metal musician, keen cyclist and strong supporter of the arts, with a particular passion for theatre. Cor Comms Website: https://corcomms.com.au/ About The PCOA: The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand. The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector. Website: www.pco.asn.au About Connected Event Group: At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV production, content creation and broadcasting, across a range of industries. We’re experts in making the impossible possible. Website: www.connectedeventgroup.com About Libbie Ray: Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector.  Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/