In this episode of The Conference Collective Podcast we welcome Helen Oswald who shares her top tips on capturing prominent moments from your next event. Helen discusses how to maximise staging and what design features will have a positive impact on photograph composition. Helens warns you on common mistakes event organisers make that can detract from your images while shedding light on how an event photographer can add value for your sponsors and enhance your brand. Helen further shares ways in which event imagery can be used in marketing and promotional efforts in the future to get added value from your photographer.  About Helen Oswald: Helen is the owner and operator of Magnetic Shots, an event photography business which she started back in 2013 with her wife Megan, after moving home to Sydney from London. Using the people and business skills she had learnt in hotels and restaurants, whilst travelling and working overseas, it was time to try her hand at running her own show. Helen has always loved the visual arts, and it was back in school that she picked up photography to express herself after quickly learning that drawing wasn’t her forte. Combining her passion for photography and events, she has refined her skills as both a photographer and business owner over the last 10 years. Helen now travels to capture her client’s amazing events all over Australia and so is rarely back at her Hunter Valley home to tend to the veggie garden. She doesn’t do it all alone, Magnetic Shots now with a team spread from Newcastle to Canberra who are equally passionate about event photography. Magnetic Shots Website: https://magneticshots.com/  Helen’s LinkedIn: https://www.linkedin.com/in/helenoswaldphotographer/  Don't forget to email Helen at '[email protected]' to receive your free event photography guide! About The PCOA:  The PCO Association is the leading body representing the interests of Professional Conference Organisers and Event Managers in Australia and New Zealand. The Association’s objectives are to increase the standard of professionalism of its members and promote a better understanding of the roles, functions and contributions of Professional Conference Organisers and Event Managers and other practitioners in the conference and event sector. Website: www.pco.asn.au About Connected Event Group:  At Connected Event Group we offer innovation and creativity in audio-visual services and event production, employing technical solutions that help people and businesses communicate with each other. We’ve been translating event technologies for our clients for over two decades specialising in AV production, content creation and broadcasting, across a range of industries. We’re experts in making the impossible possible. Website: www.connectedeventgroup.com About Libbie Ray:  Libbie Ray is the Director of Connected Event Group and the President of the Entrepreneurs Organisation Sydney. Libbie's 20 years of experience across marketing, events, technology, and broadcast production provides a well-rounded approach to the new world of events. Libbie's passionate about sharing her knowledge and insights and works with Skills IQ and TAFE to assist in the development of the training and education framework for her sector.  Libbie’s LinkedIn: https://www.linkedin.com/in/libbie-ray/