Here are some of the key takeaways from the interview with Adam Hogg: The ATP Finals is the ATP Tour's marquee event that they fully own and control. It serves as a "shop window" to showcase innovations in tennis and sports entertainment. The goal is constant improvement through embracing new technology, attracting more fans, and boosting engagement each year. Major additions this year include new camera angles and expanded fan experiences. Strong coordination with the city of Turin fully integrates the tournament through branding, cultural events, and economic impact. The city has fully embraced hosting the event. Enhancing the player experience is a top priority, treating the athletes like superstars and providing a memorable week for them and their families. Adaptability is critical when the unexpected happens, like a player retirement. The tournament director has to smoothly pivot the plans. Long-term goals are elevating the event's prestige and making it unmissable for live attendees. Short-term goals include incorporating new innovations and creating an electric atmosphere. Success comes from fresh thinking, using the latest technology, and providing a top-notch event experience that leaves fans eager to return year after year. --- Send in a voice message: https://podcasters.spotify.com/pod/show/a-guy-with-a-scarf/message