Here are some key takeaways from the interview with Mark Epps: The ATP Tour launched an official poster NFT for the 2022 ATP Finals to bring web3 to a wider tennis audience. Fans can purchase a physical and digital version. A key focus was making the web3 experience accessible for mainstream fans. The poster costs $50, checkout is easy, and no crypto expertise is required. For the ATP, the biggest potential of web3 is building deeper fan loyalty and engagement. They envision an on-chain platform to track all fan interactions with tennis. The poster project helps drive the user scale needed to onboard more tennis fans into web3. It's the first step in a broader web3 strategy. The featured artist was chosen for both his artistic talent and authentic passion for tennis. His player portrait NFTs will be auctioned for charity. Proof of attendance has potential for the ATP to better understand fan behavior at live events. They see wider applications in tracking digital fan interactions. The long-term vision is utilizing web3 technology to create stronger connections with global tennis fans across both physical and digital environments. --- Send in a voice message: https://podcasters.spotify.com/pod/show/a-guy-with-a-scarf/message