A lot of people will tell you that your nonprofit “brand” is critical to your success, but what is a brand anyway? Is it a logo? A color palette? More visibility? Or the right messaging? In this episode, branding master Beth Brodovsky joins Tosha to talk about what branding actually is, how it’s misunderstood and why it impacts every corner of your organization. Beth is the President of Iris Creative Group, a marketing consulting agency that works only with nonprofit organizations. She and her team have helped dozens of nonprofits develop strong brand messaging to drive support for their missions. You can learn more about Iris at www.iriscreative.com. Or email [email protected] to get a copy of her free “Are You Ready for a Rebrand” guide. Thanks for listening and be sure to subscribe for new episodes every week! For more nonprofit accounting resources check out www.thecharitycfo.com