Description
Advertising.It's all around us. Persuading us to buy stuff we didn't know we wanted, telling us how much happier/more popular/better our lives will be with the latest/newest whatever it is.Most of think that we're immune to it, but studies show just how insidious and manipulative it is, and how it influences our brains at a deep level. Which perhaps wouldn't really matter if we weren't in the grips of climate and ecological emergencies driven by our consumption of the very stuff being advertised to us. Leo Murray is the co-founder and director of innovation at climate charity Possible, and the co-author of Badvertising - a book that is "raising the alarm on an industry that is making us both unhealthy and unhappy, and that is driving the planet to the precipice of environmental collapse in the process."I've only read the first chapter of the book but already it's eye opening and shocking - Jeremy Vine's review of the book says "..if you thought your brain was being gently warmed by the advertising industry, read this book and you'll realise it's being fried'.Leo is amazing and there is so much I wanted to chat to him about, as you can probably tell from the interview! We veered from chatting about some of the work that Possible is doing, to Badvertising and back again, so apologies in advance for my inability to keep on track - I hope you'll find it all interesting stuff! Leo Murray
GOOD NEWS!In the new Good News section after the main interview, I share some of the good climate news happening (because there is some, I promise!). Here's this weeks pick:The USA (finally) agreed to quit coal (Positive News) Wales puts bugs on the map (Positive News) And much closer to home...I spent Monday in Weston-Super-Mare with 200 other people at the biggest ever in-person Carbon Literacy training. The day was organised by North Somerset Council, and I was blown away not only by their ambition to do it, AND their ability to pull it off! I was asked to do a guest speaker slot and it was an amazing experience, seeing so many people in one place, from all kinds of different businesses and organisations of all sizes, gathered together to learn and to take action. And this training was part of a wider 'Carbon Literacy Action Day' which saw over 1000 people taking part in Carbon Literacy training all around the world. It was incredible to be a part of, and a reminder that there are so many people and businesses out there taking really positive steps to reduce their emissions and be part of the solution!(If you're interested in Carbon Literacy training for 2024 - there are dates on the website here)
LISTEN...
USEFUL LINKS:Leo Murray- On Twitter- On Linked InPossible- Website- Facebook- Instagram- Twitter- Frequent flyer levy campaignBadvertising- a href="https://www.
Hello and welcome to episode 184, and as it turns out, the last episode of the Sustainable(ish) podcast! I wanted to try and get to 200, and I’m annoyed not even to be ending on a nice round number like 185, but often in life things aren’t tied up in a nice neat bow. Long term listeners will know...
Published 04/12/24
In the spirit of London buses, ie nothing for ages and then two come along in close succession, this week’s episode is another foodie one, hot on the heels of Episode 180 - Food and climate change without the hot air with Professor Sarah Bridle. I’m chatting to Frank Holleman who is the...
Published 04/05/24