This episode, which was recorded in-person at the 2023 AAOS Annual Meeting, delves into the ways orthopaedic surgeons can leverage social media to build their practices and personal brand. Social media guru and AAOS social media ambassador Dr. Cory Calendine offers guidance for using the platforms for both patient education and professional engagement, despite ongoing challenges surrounding limited time and medical misinformation.   Find Dr. Calendine on social media under the name Cory Calendine, MD. Guest: Cory Calendine, MD, FAAOS, Founding Partner, Bone and Joint Institute of Tennessee   Host: Daniel Cognetti, MD, AAOS Resident Assembly