Advertising jingles: corny or clever? “Imagine the repetition over years in a community that hears it regularly,” says Clark Hook of Financial Marketing Solutions. “It’s whether you love or hate jingles, you cannot deny the power of that mnemonic device to put attribution to the things you’re...
Published 11/25/24
Middle market businesses don’t get the attention of the Fortune 500 or the love that small businesses get from policymakers, but these firms are still critical to the economy — accounting for a third of private-sector GDP and employing up to 50 million Americans. On the latest episode of the ABA...
Published 11/20/24